Google Analytics Consulting Services
Google Analytics was launched in 2005. I guess you could say we’re pretty committed to the relationship.
We’re a Google Analytics Certified Partner that audits, implements, and optimizes your Google Analytics instance for long term success.
Adativo Technologies conducts thorough Google Analytics audits and Google Tag Manager audits, creating custom solution designs based on your business needs, providing ongoing Google Analytics consulting and maintenance, elevated monthly reporting through Looker Studio, and training.
Clean, accurate data is at the center of every digital strategy Adativo Technologies touches. Every single employee at Adativo Technologies is Google Analytics Certified and Google Tag Manager Certified, renewing their certification every year. As an agency, we are one of the original Google Analytics Certified Partners. This means we get early access to the newest features and capabilities available in Google Analytics, giving you a leg up on the competition.
We know Google Analytics setup and management can be daunting at first and that you’ve got better things to do, like run and grow your business – let our Google Analytics experts handle the hard, constantly moving parts of making sure the data you’re getting gets you there.
Migrating to GA4
GA4 is coming. According to Google, Universal Analytics will be sunset in July 2023. Each day that passes is another day of lost data. Our team will help you migrate to GA4 and set you up for success on the new reporting platform.
Fixing Data Issues
Data is coming in to Google Analytics, but is it accurate? Are you making decisions on bad data? Our team can audit your current setup and provide you with the answers you need to optimize your implementation and reporting.
Customizing Reporting
Are you utilizing Google Analytics to its full capability? Our team can and will give you the tools you need to customize reporting for different teams and stakeholders, speeding up decision-making and standardizing data communication across teams.
Data Integrations
If you have multiple integrations to your CRM, Marketing Automation, Call Tracking, and other technologies, ensuring all are working in unison is imperative to closing the loop on your analytics. Our has extensive experience integrating all of your data sources to provide powerful reporting on all aspects of your business.
Strategy
All of our Google Analytics consulting and management services start with discovery and research. Whether you have an existing Google Analytics implementation or don’t (good thing you found us!) we manually audit and map your website to ensure that all important pages, actions, and conversion points are accounted for so they can be tracked properly. From there, we begin prioritizing what steps need to be taken from an implementation standpoint to make sure that all data that’s collected is accurate, clean, up to date, and most importantly, consistently correct.
Implementation
After our strategy phase we dive into implementing the priority items from our Google Analytics audit to ensure that data from this point on is relevant, and actionable for any ongoing digital marketing strategy or campaign. Without relevant and appropriate data we can’t create and execute strategy, so it’s imperative that Google Analytics is setup properly and integrated with the business tools you trust to run your business.
We ensure that all:
- Google Analytics and Tag Manager snippets are installed
- Traffic is being tracked properly
- Internal IPs are being filtered
- Event and goal tracking is setup and correct
- Attribution is accounted for and tracked
- Business tools are integrated correctly with GA and GTM
Training
Of course, we want you to be a part of the process and feel empowered by data as well. The Google Analytics experts at Adativo Technologies also offer on and offsite training sessions in Google Analytics to help you and your team learn the ins and outs of Google Analytics, and how it can be leveraged internally to make data driven business decisions.
We’ll train you on it all:
- What is Google Analytics
- Who your users are
- Where they come from
- What they do on your site
- How to analyze an immense amount of data in GA
- How to find conversion opportunities