Google Analytics 4 Consulting Services

Are you getting the most out of your reporting and insights with Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the default web analytics tool for organizations tracking any new digital properties. As of 2023, Universal Analytics no longer collects any data and was removed in July of 2024., Therefore, it is crucial to ensure that your GA4 property is set up properly, and tracking accurately.

Adativo Technologies is proud to be a longstanding Google Analytics Certified Partner, and we’re ready to guide your team in optimizing your GA4 with data validation, implementation, training, reporting enhancement, and consulting from Adativo Technologies. With GA4, we can completely transform the way you measure and report on your website and marketing channels.

What Sets GA4 Apart

Google Analytics 4 (GA4) is designed for both scale and privacy. It also offers more robust tracking for web and app experiences. Cross-device measurement is at the heart of this upgrade as it enables brands to track all digital interactions in a single platform. To coincide with this new approach, GA4 has put less focus on the session metrics of yesterday in favor of more user and event analysis.

Additionally, the platform provides a new forwarding-thinking perspective on privacy and cookies. The GA4 architecture is designed to rely on data modeling to fill in gaps of incomplete information. While it still uses first-party cookies for now, it will soon incorporate Google’s machine learning models to fully support a future without them.

Benefits of GA4 Consulting

GA4 is complex and can feel overwhelming at times. The platform is constantly evolving and as a result, there are mixed messages about what is the best way to do things. With hundreds of GA4 audits and setups across multiple industries, our data and insights team are prepared to use their expertise to help you understand and get the most out of the platform.

If your marketing team utilizes Google Analytics as your single source of truth, it is important to work with a GA4 expert to optimize your implementation and to get the most out of your data and reporting. The team at Adativo Technologies brings expertise that comes from years of experience, allowing us to not only validate your implementation, but bring proactive and personalized recommendations to your organization.

Google Analytics 4 Roadmap/Timeline

Universal Analytics properties was be deleted. Users will no longer be able to access any UA data unless exported.

Google announces they are no longer planing to depreciate third-party cookies due to concern for balancing privacy needs and advertisers’ requirements, among other reasons.

With the change in Google Chrome third-party cookie depreciation, focus is on the Privacy Sandbox API, that Google has been developing since 2019. Some of these tools include Topics API, Protected Audiences API, and Attribution Reporting API. These are intended to help protect user privacy while still supporting digital businesses.

GA4 Setup & Optimization

The experts at Adativo Technologies have successfully migrated, audited, and optimized hundreds of GA4 properties to date. Our clients also span across many verticals including healthcare, manufacturing, education, finance, logistics, SAAS and insurance. In other words, there’s not much we haven’t seen.

These various implementations have ranged from simple recreations of UA data to the more advanced setups that include full enhanced ecommerce, integrations with CRMs, and BigQuery-based reporting.

While we’ve worked with organizations both big and small, we follow a robust process to ensure we stand behind every property we work on.

Keep reading for an overview of our approach to Google Analytics 4 migration services:

LET'S GET STARTED